Stakeholder 4: Administrators
Facilities for the media are an integral part of stadium design, and mostly because of the large sums of money which is earned from the media rights for sporting events. These facilities involve the three main categories of public information and entertainment services – the press (including news-papers and magazines), radio, and television. Being an essential of the stakeholders, the media should also enjoy the best of comfort, safety and match visibility (as already discussed in the post 2; stakeholder 1: audience).
a. Gross floor area
Gross floor area is closely related to capacity and directly drives the cost. Schemes with high area per seat are generally more expensive, where extra area delivers value though hospitality, retail or club facilities. However, the spatial arrangement needs to be carefully planned, designed and verified for those spaces which do not generate revenue (such as concourses) or if it cannot be used (such as below tiers).
b. All year operation
Addition of facilities to increase event days and extend the range of use of a stadium is a significant cost and value driver. The benefit is in diversified revenue streams which need to be balanced against commercial risk together with increased costs in the following areas:
- Gross internal floor area which accommodate additional services/concessions that extend beyond the boundaries of the stadium.
- Additional changing, club administration facilities and services associated with ground sharing
- Premium designing of executive boxes to utilize them as meeting suites.